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What’s happening to newspapers, and other media companies, is not a business cycle. It’s not their fault. When an industry faces a disruptive trend there is nothing that can be done — except a complete reinvention of your business. You can’t just tweak a few things here or there.
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80 procent av vad journalister gör kan göras open source, exempelvis via Twitter. Digital journalistik handlar om engagemang. Med Twitter kan vi engagera före, under och efter en artikel. Artikeln blir startskottet för en process, inte slutpunkten.
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We are seeing very strongly that people are using social media to extend their classroom or their neighborhood or their face-to-face relations beyond what they might normally be,” Rheingold says. “It’s a means of staying in touch with people that you do know in the face-to-face world.
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Once everyone you know is online, the Internet becomes an augmentation of real life rather than a replacement for it.
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