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    \x0a What’s happening to newspapers, and other media companies, is not a business cycle. It’s not their fault. When an industry faces a disruptive trend there is nothing that can be done — except a complete reinvention of your business. You can’t just tweak a few things here or there.\x0a
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    \x0a 80 procent av vad journalister gör kan göras open source, exempelvis via Twitter. Digital journalistik handlar om engagemang. Med Twitter kan vi engagera före, under och efter en artikel. Artikeln blir startskottet för en process, inte slutpunkten.\x0a
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    \x0a We are seeing very strongly that people are using social media to extend their classroom or their neighborhood or their face-to-face relations beyond what they might normally be,” Rheingold says. “It’s a means of staying in touch with people that you do know in the face-to-face world.\x0a
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    \x0a Once everyone you know is online, the Internet becomes an augmentation of real life rather than a replacement for it.\x0a
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    \x0a We are witnessing the death of cyberspace, the death of the idea that the Internet or digital networks are an alternative to real life,” says Clay Shirky\x0a
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    \x0a Nu handlar det om att vaska konversationer och dra till sig dialog. Som mediebolag kämpar du mot statusuppdateringar på Facebook om uppmärksamheten. Dina kunders personliga vänner är dina konkurrenter.\x0a
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    \x0a Dumheten är människans eviga följeslagare, men den behöver inte alltid vara hennes vägvisare.\x0a
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    \x0a With technology and social media, we have the effortless ability to capture our individual truth and experience in minute detail and save it on shared servers for the world to access hundreds or thousands of years from now. Ironically, this fact may make the study of history that much more complicated, as historians in the future will have many versions of truth to study and contrast.\x0a
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    \x0a Then there’s Twitter. Recent publicity means its demographic is changing, but it’s still largely populated by people who “work in the media, yeah?”, shameless self-promoters and social media consultants. These consultants all have 55million followers, all of whom are also social media consultants and can’t get through a sentence without monetising it.\x0a
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    \x0a It is the power of you. Instead of everyone being famous for 15 minutes perhaps we will be famous to 15 people.\x0a
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