“Anything that increases Internet use ultimately enriches Google, Varian says. And since using the Web without using Google is like dining at In-N-Out without ordering a hamburger, more eyeballs on the Web lead inexorably to more ad sales for Google.”
“Why is Alex Bogusky so good at what he does? He expects change, he embraces change, and he’s prepared for change. He told me it’s imperative that he be the one who destroys his own business model — he won’t wait to react and let a change in the industry dictate how he changes the way he works.”
“I believe it is important for me to find the time,” he writes. “And more than that, being part of a community means that the good stuff now often comes to me. I’m not saying everyone should blog - it’s not right for everyone - but I am saying that bloggers get social media because they are already active participants.”
“the observation that the Internet allows an entrrepreneur to enter a market with a free offering because the costs of doing so are not astronomical. And most entrpreneurs who take this approach will maintain an attractive free offering of their basic service forever. But that doesn’t mean that everything they offer will be free. That’s the whole point of freemium. Free gets you to a place where you can ask to get paid. But if you don’t start with free on the Internet, most companies will never get paid.”
